We Turn Your Work Into Booked Jobs
You're great at the work. We make sure customers find you.
San Diego social media, content, and paid ads for home service businesses. We capture what makes you stand out and turn it into booked work.
Built for Southern California service businesses.
- Custom Homes & ADUs
- Remodeling
- Hardscape
- Pools
- Roofing
- GCs
- Other Home Services
We turn your day-to-day work into a steady stream of booked jobs.
We capture what makes your business worth hiring, put it in front of your local market, and improve it every month. The number we care about is booked jobs.
- 01
Find the Gaps
We look at how you show up now: your social, your reviews, and the work people can see. Then we find what’s quietly costing you calls.
- 02
Capture Your Story
We come out and film your crew, your jobs, and what makes you different, then turn it into content built to get seen and shared.
- 03
Post & Amplify
We post your content and run paid ads across your area, so the people who need your work find you first.
- 04
Track What Books Jobs
Each month we show you what’s driving real calls and booked jobs, and we double down on what’s working.
You’ll know who’s doing the work.
Handing your marketing to someone new isn’t easy, especially when you built your reputation yourself. We get that. We see it all the time. A business does great work, runs on word of mouth, and does fine for years. Then the competition grows, customers start looking you up before they call, and the best worker in the area loses jobs to whoever shows up better on a screen.
Outposting is here to fix that. We get you seen so you can keep running things the way you always have. We film the work you’re already proud of, run the social that puts it in front of your market, and turn it into the closest thing to word of mouth you can build online, without wasting your money or putting an account manager between us. You work directly with a real person who’s local and gets what service businesses are up against.
Shane Van Rickley · Founder -
Southern California Based
Built here, working here. We know your market and the customers you’re trying to reach.
-
Month-to-Month Plans
No long-term contracts. Stay because the work’s good, not because you’re stuck.
-
Direct founder access
You have a direct line to the person doing the work.
-
Clear communication
You see what we’re doing, why it matters, and how it connects to booked jobs.
Three moving parts. One system built to book jobs.
We film your content, run your social, and run ads built to sell. It all works as one system, pointed at more booked jobs.
Social Management
Social is the heart of what we do. Customers trust people they recognize, so we get your face, your crew, and your work in front of the people who are about to need you. We handle the strategy, write the captions, and keep your feed posting, so it stays active without eating your time. It ends up feeling like word of mouth. People see real jobs and real proof, and they pick you before they even call.
Content & Video
We come out and film your work ourselves. No outside vendors, no stock footage. We capture what makes you stand out on the job and turn it into content you can use on social, in ads, and anywhere a customer checks you out before they call.
Paid Ads
We shoot ad content built to sell, with clear calls to action and messaging aimed at your area. Then we run campaigns on Google, Local Services, Facebook, Instagram, and YouTube that put you in front of the customers most likely to hire you, and turn views into real calls and booked jobs.
Need a website or a brand tune-up to match? We can handle that too. Just ask.
Not sure where you fit?
Let's figure it out together. The first call is just a conversation about your business.
Let's build what your business needs.
Every home service business is different. We don't run packaged plans. We build the work around your market and your goals. A short call is the fastest way to find the right next step.
-
Where you are now
Your current setup, and what is working and what isn’t.
-
Where you are trying to grow
The kind of customers and jobs you want more of.
-
The best next move
Whether that is more content, paid ads, tightening your social, or nothing yet.
The call is free, and there's nothing to sign. Worst case, you walk away with a clearer picture of what your business needs.
Book a free call Most calls booked within 24 hours.Commonly asked questions
Do service businesses really need social media?
For most service businesses, yes. But only when there is something real to show.
Social works best when it highlights your work, your team, your process, and the way you operate. It gives people a reason to recognize your business before they need you, and trust you faster when they do. It is the closest thing to word of mouth you can build online.
That does not mean the owner is on camera every day. The right approach depends on the business, whether that is jobsite footage, project videos, team content, or simple proof-of-work posts. You are not trying to go Instagram famous. You are showing customers what they can expect before they call.
How do I know it’s actually working?
You will see it in two places: the content itself and your phone.
Every month we show you what we posted, what got attention, what the ads brought in, and the calls and jobs that came from it. We track calls and jobs. Likes are not the point.
Going viral was never the goal. We want the right people in your area to recognize you and reach out.
How is this different from a lead gen agency?
We are not here to sell you a list of leads or chase traffic for the sake of traffic.
We build the content, social presence, and paid campaigns that help a good business get found and trusted. Those are the signals customers look for before they reach out.
We are not after a flood of inquiries. We want qualified calls and booked work you can track.
Can you guarantee specific results?
We do not make empty promises like a guaranteed number of leads or calls. Those numbers can be misleading, especially when the leads are low quality, outside your service area, not serious, or not a good fit for your business.
Our focus is building the content, social presence, and ad campaigns that help better customers find and trust you. Then we report on what drives booked jobs.
Do I need a website?
We highly recommend one. When someone hears about you, the first thing they do is look you up. A website makes you look professional and shows them what you have going on, right when they are deciding who to call.
If you do not have one, or yours needs work, we can build it and wire it into everything else we run, so your social, your Google and Facebook ads, and your website all work together to win the same customers.
What areas do you serve?
We are focused on local service businesses throughout Southern California.
Business owners should be able to talk to a real person who understands their market, their customers, and the kind of work they do. Your project should not feel like it is being passed around behind the scenes or handled by people with no connection to your business.
Our focus is helping local service businesses build trust, look more professional, and bring in better opportunities within the communities they serve.
Let's figure out what's next.
The first call is simple. We learn about your business, where you are now, and what you're trying to grow into. If we can help, we'll tell you how. If not, we'll tell you that too.