Marketing systems built for service businesses ready to win their local market.
Websites, branding, video, SEO, social media, and lead generation built to help local service businesses look trusted, get found, and book more of the right jobs.
Built for San Diego service businesses.
Outposting Studio was built by someone who understands what small business owners are up against: limited time, inconsistent marketing, and competitors who look bigger online than they really are.
Shane Van Rickley built his own brand from zero and grew up around a San Diego plumbing business with more than two decades of field experience behind it. That perspective shapes the way Outposting works: practical strategy, strong creative, and marketing built to turn attention into booked jobs.
The companies investing in their digital foundation now will dominate their local markets in five years. The ones that don't will lose ground to competitors who look sharper, show up more often, and make it easier for customers to choose them.
Outposting Studio exists to help the right businesses make the right move at the right time.
Not every company needs a massive agency. Not every company needs to burn money on ads before the foundation is built. But every serious service business needs a brand, website, and lead system that matches the quality of the work they do in the field.
That is what we build
Outposting Studio builds the pieces individually or together depending on where the business is now and what needs to happen next. A client may come in for a website, brand identity, media shoot, SEO, social media, or lead generation — but every service connects back to one goal: helping service businesses look trusted, get found, and book more of the right jobs.
Brand identity, photography, video, and website design that make the business look established before a customer ever calls.
SEO, Google Business Profile optimization, and local search improvements that help customers find the business when they're actively looking.
Social media, content production, and paid campaigns that keep the business visible in its local market.
Lead systems, landing pages, review systems, and reporting designed to turn attention into calls, form fills, and revenue.
Built separately or together, every service has one job: helping your business look trusted, get found, and book more of the right jobs.
A complete visual system that signals legitimacy before a customer ever calls.
Fast-loading, mobile-first, conversion-focused websites built to turn searches, referrals, and traffic into booked jobs.
Consistent local visibility through content that shows real work, builds trust, and keeps the business active where customers are already paying attention.
Custom media shoots of the team, trucks, job sites, finished work, and owner presence. Real assets that outperform stock photos across the website, ads, social media, and local search.
Local SEO built to help customers find the business when they search for the services offered.
Campaigns and lead systems built to drive measurable calls, form fills, and booked jobs.
Need one piece fixed? That's what Outposting was built for.
Need the whole system built? Even better.
Services are available separately, but Outposting's highest value comes from connecting the brand, website, content, search presence, and lead systems into one practical growth engine.
Build the digital foundation that lets you compete.
Brand, website, photography, Google Business Profile setup, and basic local visibility.
Look legitimate, get found, and stop losing customers before they ever call.
Foundation Build
Run a real marketing engine.
Website optimization, paid lead generation, ongoing content, SEO, review systems, and monthly reporting tied to revenue.
Create more consistent lead flow and book more of the right jobs.
Growth Engine
Expand your reach and tighten the system.
Full-stack growth partnership, multi-channel acquisition, deeper reporting, stronger creative, and tighter integration with operations.
Grow beyond referrals and build a marketing system that supports the next stage of the business.
Full Outpost Partnership
This framework is a strategic stage indicator — not website pricing. Website pricing is shown below. Other services are quoted based on scope.
For service businesses ready to invest upfront and own everything on day one.
For service businesses that want a professional website without the upfront cost.
We learn about your business, where you are now, and what you're trying to grow into. No sales pitch, no commitment.
Book a 15-minute callWithin 48 hours, you receive a written proposal scoped to your business and goals. Clear deliverables, clear timeline, clear pricing.
Website, brand work, onboarding, and core assets are built based on the agreed scope. You see everything before it goes live.
The site goes live. Campaigns, local visibility, tracking, and conversion points are monitored closely.
Continuous growth through content, leads, optimization, website improvements, and monthly reporting tied to actual business outcomes.
All Pipe Plumbing is a San Diego plumbing business led by a solo operator with 25 years of field experience. The business had real expertise, strong referral potential, and decades of trade knowledge — but lacked the modern digital foundation needed to compete online.
Outposting Studio built the foundation: brand direction, website, Google Business Profile, Local Services Ads setup, local positioning, and conversion-focused structure.
Quote goes here once collected.
Quote goes here once collected.
We audit it first. If it's working, we don't rebuild it. We focus on the parts of your marketing that will actually move the needle.
Lump Sum is one-time. Monthly Partnership requires a 12-month minimum, with a buyout option available at any time.
Yes. Your brand, your website, your assets. Everything is yours from day one, or upon buyout for the Monthly Partnership.
That's the point. Our partnerships are built to keep you out of the weeds. You'll see results in your reporting, not in constant back-and-forth emails.
We don't just sell leads. We build the foundation behind the lead flow: brand, website, search visibility, content, reviews, and campaigns. The goal isn't more noise. The goal is more qualified calls, better inquiries, and booked jobs you can actually track.
We'll tell you before you spend more. If the strategy isn't working in the first 90 days, we re-scope it. Your success is the entire model.
No surprises. The first call is 15 minutes — we'll learn about your business and tell you if we can help.
The first call is simple. We learn about your business, where you are now, and what you're trying to grow into. If we can help, we'll tell you how. If not, we'll tell you that too.